Hybrid Water Heater Incentive

NEW $200 Incentive! Save energy and reduce your water heating costs with a new Hybrid (Heat Pump) Water Heater!

Get a $200 bill credit when you purchase an ENERGY STAR® certified electric hybrid water heater, also known as a heat pump water heater.

The ENERGY STAR Difference

Compared to standard electric water heaters, an ENERGY STAR® electric hybrid water heaters can save a four-person household approximately $350 a year on energy costs.* Although these models cost more upfront, the energy savings often pay back the difference in two years, and you’ll continue to save over the life of the appliance. Find qualifying models here.

Heat pump water heaters use electricity to move heat from one place to another instead of generating heat directly. Therefore, they can be two to three times more energy efficient than conventional electric resistance water heaters. To move the heat, heat pumps work like a refrigerator in reverse.

While a refrigerator pulls heat from inside a box and sends it into the surrounding room, a stand-alone air-source heat pump water heater pulls heat from the surrounding air and transfers it, at a higher temperature, to heat water in a storage tank. A typical acceptable area for the Heat pump water heaters is in a basement with at least at least 700 square feet of area required. Air passing over the evaporator is exhausted to the room or outdoors. Installing them in a space with excess heat, such as a furnace room, will increase their efficiency.

If you are considering a heat pump water heater, ask your contractor about your options.

*Source: energystar.gov


  1. Complete this application form.
  2. Provide a copy of your proof of purchase and all information on the application.
  3. Email your complete application and proof of purchase to fbarth@wppienergy.org or mail to:

Kaukauna Utilities
Hybrid Water Heater Rebate
777 Island Street
Kaukauna, WI 54130

Questions? Need more information? Call us at 920-462-0251.